(I was kidding about flinging it at obstinate heads.
For a lot of clients, overwhelming anxiety about cost, outcomes, and consequences meant they were more interested in a false promise of certainty than the true benefits of curiosity, at least at the outset.Ĭlearly the world needed a portable pal to squash those fears and make the case. To me, and to many of the designers I knew, learning new things was the best part about the work. I decided to write it in the first place because I was tired of making the same case for including research as a fundamental aspect of design, over and over and over. Why should ignorance be a virtue in solving complex problems, especially those involving the use of scarce time, money, and expertise? Fear, ego, a lot of vague bad associations with the word “research”.Ī decade of design consulting and endless conversations with peers and clients and colleagues demonstrated the need. When you’re working on a book, you do what it takes.) (Best way to stay warm and comfortable while typing at 1 am. And yet, it was only six short years ago that Just Enough Research popped into being following a lot of late nights staying up writing in a panda kigurumi. Wow, thinking about 2013 is like looking back at the Cenozoic Era.
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